Internet of things can be viewed as the shifting from a network of computers to a network of things.To support M2M communication, several protocols have been developed; many of them are endorsed by client-broker model with a publish-subscribe interaction mechanism. In this paper we introduce a multi broker solution where the network of brokers is inspired by social relationships. This allow data sharing among several IoT systems, leads to a reliable and effective query forwarding algorithm and the small world effect coming from mimic humans relations guarantees fast responses and good query recall.